![A Swedish denim label wants to change the way we wear our jeans | Guardian sustainable business | The Guardian A Swedish denim label wants to change the way we wear our jeans | Guardian sustainable business | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/3/18/1395139685951/Nudie-jeans-repair-shop-009.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=9e307dcd63679ef1f4d3621cab5b00d5)
A Swedish denim label wants to change the way we wear our jeans | Guardian sustainable business | The Guardian
![Nudie Denim: 8.5 yrs, 3 washes, 6 crotch fixes, 1 leg taper, 1 Burberry patch. Time to retire : r/rawdenim Nudie Denim: 8.5 yrs, 3 washes, 6 crotch fixes, 1 leg taper, 1 Burberry patch. Time to retire : r/rawdenim](https://external-preview.redd.it/OOIS3FCgwYOCeXwEd0Upb9k4IAVo7vSMpyq0-hIIcOA.jpg?auto=webp&s=2415655ff0453fbec11ceae41788ef157d1484d4)
Nudie Denim: 8.5 yrs, 3 washes, 6 crotch fixes, 1 leg taper, 1 Burberry patch. Time to retire : r/rawdenim
![New Nudie Jeans Co. Denim Day - Lean Dean Dry Iron (30W32L) being replaced by Gritty Jackson Dry Selvage (30W30L) - wish me luck : r/rawdenim New Nudie Jeans Co. Denim Day - Lean Dean Dry Iron (30W32L) being replaced by Gritty Jackson Dry Selvage (30W30L) - wish me luck : r/rawdenim](https://preview.redd.it/i7e22z7k67l91.jpg?width=640&crop=smart&auto=webp&s=de83c590e3d7d0e14c70171f52dfd8d7a1d3ab66)
New Nudie Jeans Co. Denim Day - Lean Dean Dry Iron (30W32L) being replaced by Gritty Jackson Dry Selvage (30W30L) - wish me luck : r/rawdenim
![Just got my favourite Nudies back from the repair shop, I think they're Steady Eddies, but that might be my other pair : r/rawdenim Just got my favourite Nudies back from the repair shop, I think they're Steady Eddies, but that might be my other pair : r/rawdenim](https://preview.redd.it/just-got-my-favourite-nudies-back-from-the-repair-shop-i-v0-pjqum7ntjuca1.jpg?width=640&crop=smart&auto=webp&s=a44bb7be472b0e717d72064dd42d766237ff3749)